Why Nielsen isn’t watching the cord-cutters

Molly Wood May 15, 2013
HTML EMBED:
COPY

Why Nielsen isn’t watching the cord-cutters

Molly Wood May 15, 2013
HTML EMBED:
COPY

May is the month of the television Upfronts, where networks show off their new programming to advertisers. But there’s a growing issue in the TV world — so called cord-cutters, the people who don’t watch TV on TV. The Nielsen Company has traditionally been the authority on ratings, but not even they know how much TV the cord-cutters are watching online.

Bloomberg’s Edmund Lee explains why Nielsen is loath to look at online numbers.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.