By The Numbers

Five baby bloopers and cute pet videos used to sell

Margaret Aery May 14, 2013

‘America’s Funniest Home Videos’ has been on the air for 23 years and has collected over 200,000 of our most appealing home videos.

Now, the show’s producers are opening their video archive to advertisers and marketers, offering clips for anywhere from $100 to $100,000.

If ‘America’s Funniest Home Videos’ and YouTube have taught us anything over the years, it’s that people will watch adorable babies and cute pets do just about anything over and over again.

It looks like advertisers are beginning to catch on, using those same videos to sell … just about anything.

1. Google Chrome: For Your Little Man

Google recently re-purposed a well-known YouTube video for an ad they made for Chrome.








2. Hostess: Reach for the Gold – Paul Vault

Before Twinkie creator Hostess went out of business, it launched one final ad campaign during the London Olympics.

Using home videos of spectacular athlete bloopers, they encourage the less athletically-inclined to reach for a golden Twinkie, instead of Olympic gold.









3. Subaru: Backseat – Canine Caruso

A Subaru-sponsored YouTube channel uses a popular home video angle to advertise its new Forester — the view from the back seat.








4. Ubisoft: Just Dance Kids

This Ubisoft ad for Just Dance Kids combines loud music, bright colors, and cute home videos of kids dancing. What’s not to like?








5. Ragu: Charlie Bit Me, Behind the Finger!

What does ‘Charlie Bit My Finger!’ have to do with pasta sauce? This ad proves it doesn’t really matter.








Do you have a favorite home video/advertisement? Share it in the comments.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.