Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Tech

Pfizer wants you to buy Viagra online — from Pfizer

Dan Gorenstein May 6, 2013
Share Now on:
HTML EMBED:
COPY

Pfizer wants you to buy more Viagra. In a first for the pharmaceutical industry, the drug maker says it will sell its erectile dysfunction medicine directly to patients from the company website.

Why, you might ask is Pfizer doing this?

Well, it needs to boost its own… performance.

Sales performance, that is. Really does anyone want to stride up to the pharmacy and fill their Viagra prescription? No.

But Pfizer’s decision isn’t as much about protecting a guy’s pride as it’s about protecting profits and fending off rivals.

“Certainly Cialis is eating into shares, especially among the people who sit in bathtubs,” says Les Funtleyder, a health care analyst with the investment firm Poliwogg.

Viagra’s annual sales are $2 billion, a little less than half the erectile dysfunction market it created and once dominated.  

Funtleyder says Pfizer’s not just fighting Cialis here, there’s also the knockoffs. “The other thing is you have seen significant counterfeiting.”

We’ve all gotten the crazy emails.

Subject: Say, I can have sex all night long.

Message: Just buy must have medication called Viagra. Cheapest prices, instant shipping worldwide. Secure purchases here.

Pharmaceutical analyst Rick Edmunds with Booz & Company says the move should help Pfizer distance itself from the counterfeiting and brush up its image at the same time.

“It’s got an implication well beyond just lost sales. It’s got an implication around how the public views the effectiveness of product,” he says.

Edmunds says it’s too soon to know whether this will prop up Pfizer’s sales.

But to sweeten the deal, the drug maker — stealing a page from the online knockoffs — promises 30 percent off your second order.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re counting on you today!

Marketplace helps you stay financially responsible all year, now we need YOUR help to keep our budget on track.
Donate NOW to help us hit our target of 2,500 Marketplace Investors by June 30!