- 
Listen To The Story
Marketplace

Disney is letting go of nine of its animators from the company’s hand drawn animation team, a month after it announced it has no further plans to work in the traditional 2D format. That’s despite the success of the Oscar winning short Paperman, a hybrid of hand drawn and computer animation. So how did Disney go from Snow White to Wreck-It Ralph?

In 1908 Émile Cohl debuted what is widely considered to be the first animated film ever, Fantasmagorie.

20 years later Walt Disney released its own animated short, this time with sound.It was called Steamboat Willie, and it features a black and white mouse named Mickey.

But the process of drawing individual animation cells was time consuming. When Disney released his first feature film Snow White in in 1937, it had taken 3 years to complete.

"He had to keep hiring animators because he realized, 'Oh my god, I’m never going to get this project done in time, says Dana Hawkes is an animation arts consultant at Bonams. "So now it doesn’t take quite as long, probably half that time."

Movie goers don’t seem to miss hand drawn animation though. Disney’s recent hand drawn features The Princess and the Frog and Winnie the Pooh both made significantly less money than Disney’s latest computer animated feature Wreck it Ralph which grossed nearly $200 million at the box office.

 

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow David Weinberg at @@randomtape