Baseball, with its passion for tradition, is more tech-savvy than you think. Major League Baseball is now working with wireless engineering company Qualcomm to let people have a better smartphone experience while crammed together at the ballpark. The company has also worked over the last decade to insure that things go smoothly for people who pay to watch games online.
MLB.com CEO Bob Bowman says things were different in the early, herky-jerky days of streaming.
“Way back when in 2002 when we first started streaming, our fans got herky-jerky, buffering, dark minutes, and they were paying subscriptions so they weren’t really happy about that,” Bowman says.
Thanks to breakthroughs in the years since, fans can now stream live baseball on their computer, cellphone, or tablet without all the bumps and breaks.
“It look[s] just like a High-Def game that you get through your cable operator,” Bowman says.
To hear more about MLB.com’s mobile strategy and plans for the off-season, click on the audio player above.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?