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The Punchline

Headline writers turn Lululemon’s yoga pants into lemonade

Katie Long Mar 19, 2013

Lululemon shares were down this morning after the yoga-apparel maker announced yesterday that some of its pants are see-through due to a supplier mistake. The company says the fabric issue could impact as much as 17 percent of its stock and reduce first quarter sales by about $10 million.

The error is an unfortunate blunder for the upscale sporting goods company, which turned the yoga craze into big money and attracted other competitors to the market, such as The Gap and Under Armour. But if there is a silver lining to their see-through scandal, its the headlines offered by today’s coverage. See our favorites below:

NPR: Lululemon Vows To Get To The Bottom Of Its SeeThrough Pants Problem

Fashionista.com: I See London, I See France: Lululemon Recalls See-through Yoga Pants

Boston Herald: Lululemon sours after recall of ‘see-through’ yoga pants

Minyanville.com: Stock Downgrades: Looks Like Investors Are Finally Starting to See Through Lululemon

Chicago Sun Times: Sheer bottoms hurting Lululemon’s bottom line

New York Post: Sheer madness: Lululemon running low on sexy black yoga pants after see-through material fiasco

Do you have a favorite, tell us in a comment below.


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