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Netflix is waving around $100,000 dollars in prize money for people with the best ideas to tune up and improve Netflix's data cloud.

Netflix cloud systems director of architecture Adrian Cockcroft* joins Marketplace Tech host David Brancaccio to talk through the challenges of managing the company's remote data.

Incidentally, Marketplace Morning Report host Jeremy Hobson points out that if you are one of the large percentage of Americans who think cloud computing involves an actual cloud or is somehow related to the weather, this contest may not be for you.

*CORRECTION: The original version of this story misidentified Netflix cloud systems director Adrian Cockcroft. The text has been corrected.

Follow David Brancaccio at @DavidBrancaccio