2 secrets to Buzzfeed’s success according to CEO Jonah Peretti

Molly Wood Mar 14, 2013
HTML EMBED:
COPY

2 secrets to Buzzfeed’s success according to CEO Jonah Peretti

Molly Wood Mar 14, 2013
HTML EMBED:
COPY

As the Interactive session of South by Southwest in Austin, Texas now gives way to the film and music portions, here’s a lesson from the festival on shifting digital media from plain silliness, to some silliness mixed with real journalism care of Buzzfeed.

The popular online media website has aimed to evolve along with the social web, and that now means publishing everything from cat videos to political news.

“The same person is interested in light fare and in serious fare, and we move between different types of content, it’s a much better experience,” says Buzzfeed founder and CEO Jonah Peretti. “I think people who grow up Facebook and Twitter are used to having all of those things mashed together.”

And for those readers who don’t like cat videos, better have your system checked.

“If people don’t like cute animals, they are either a robot or a serial killer,” Peretti says. “But humans should love cute animals and love to share them and be connoisseurs of cuteness with their friends.”

 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.