Companies look to make ‘big data’ into safe data

Molly Wood Mar 4, 2013
HTML EMBED:
COPY

Companies look to make ‘big data’ into safe data

Molly Wood Mar 4, 2013
HTML EMBED:
COPY

Companies are getting very good at collecting lots of information about you and your habits. The catch-all term is “big data” — and there’s a running debate about what companies should and should not be allowed to do with all this info.

At a big computer security conference in San Francisco last week, a key theme was not what companies can and should do with big data, but what crooks might do with it if they hacked in.

Chester Wisniewski, a computer security expert at Sophos, joins Marketplace Tech host David Brancaccio to discuss steps companies are taking to shore up customer data.

 

 

 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.