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Mid-day Update

PODCAST: Savings speak, Under Armour chic

Jeremy Hobson Feb 15, 2013
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Mid-day Update

PODCAST: Savings speak, Under Armour chic

Jeremy Hobson Feb 15, 2013
HTML EMBED:
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Carnival Cruise Lines has an offer for the haggard passengers who’ve soldiered through sleeping on deck, urinating in showers, and a steady diet of onion sandwiches aboard the disabled ship Triumph. As a gesture of goodwill, the company is offerering a full refund for the cruise, plus a voucher for a future trip and $500. But that’s probably not going to make everyone happy. So what about those passengers who are thinking about lawyering up?

Under Armour, which was founded by a former football player and is known for its hard-core, performance sportswear, is testing a new branding strategy geared towards women.

There are a lot of things that can affect your financial behavior, like how much you make or how much debt you have. And then there are more subtle things, like language. Economist Keith Chen at Yale University has been researching the link between savings behavior and the use of the future tense.

 

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