Maria Bartiromo on the risks of Broadway

Jeremy Hobson Feb 4, 2013
HTML EMBED:
COPY

Maria Bartiromo on the risks of Broadway

Jeremy Hobson Feb 4, 2013
HTML EMBED:
COPY

A new documentary airs tonight on CNBC about one of the riskiest bets out there. It’s not a stock, or a bond, or a startup company. It’s the business of theater on Broadway.

According to Maria Bartiromo, the creator of the documentary “Betting Big on Broadway“, 8 out of 10 shows lose money.

“It’s tough to actually break out and make money on Broadway,” says Bartiromo, “I think investors do it because they love it as opposed to doing it because they think they are going to have an overnight success.”

Though Broadway has seen it’s fair share of highly successful shows, such as Phantom of the Opera and The Lion King, they are the exceptions says Bartiromo.

So what makes some shows enduring classics while others fizzle out?

“I think it’s important to connect with audiences, to entertain. Yes, you want to have a show that has lots of glitz and glamour and great songs, but at the same time, a story is always something that will connect with people,” says Bartiromo.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

Raise a glass to Marketplace!

Just $7/month gets you a limited edition KaiPA pint glass. Plus bragging rights that you support independent journalism.
Donate today to get yours!