British Airways and Twinings make tea time tastier at 35,000 feet
Share Now on:
There’s nothing like a nice cup of tea — unless you’re in a plane at cruising altitude. It seems that tea doesn’t taste quite so good at 35,000 feet. Now British Airways and a British tea company, Twinings, have joined forces to produce a special tea for high fliers.
Say what you like about the Brits they do know a thing or two about tea. They have some of the best tea tasters in the world. They make a swift assessment sucking the tea to the back of the mouth and spitting it out fast — and the tea taster’s verdicts is that there’s a problem with this beverage at 35,000 feet.
“Water on board an aircraft boils around 89 degrees centigrade, and it’s not the sort of optimal temperature for making tea,” explains Mike Wright of the Twinings Tea Company. “The reduced air pressure and the humidity effect the functioning of the taste buds.”
Twinings has teamed up with British Airways to produce a special high-altitude concoction.
British airways serves 35 million cups of tea a year. It hopes the brew will take its passengers taste buds to new heights.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.