🖤 Donations of all sizes power our public service journalism Give Now

Arcade veteran seeks to be pinball wizard

Kai Ryssdal Jan 21, 2013
HTML EMBED:
COPY

Arcade veteran seeks to be pinball wizard

Kai Ryssdal Jan 21, 2013
HTML EMBED:
COPY

If you of a certain age, pre-dating the PlayStation and Xbox and Wii, you probably remember the pinball machine. You maybe even played a bit back in the day. Flippers and bumpers and ringing bells haven’t fared so well in the digital age, though.

That’s where Jack Guarnieri comes in. He is — almost singlehandedly — trying to revitalize pinball as a pastime with a new high-tech game based on, of all things, “The Wizard of Oz.”

“When you license a theme you want something very rich and vibrant,” Guarnieri says. “With the ‘Wizard of Oz,’ we know we want to get Dorothy back to Oz, so we have a storyline [and] are able to create unique toys and mechanisms and playfields and animation. You have spinning house that lands and the witch’s legs pops out…so the eye candy of the game is outstanding.”

Guarnieri has been in the arcade business for decades and is a huge pinball fan, so he has faith his custom-made machines will take off.

“I knew if I assembled a great team we would be successful,” he says. “We have an amazing customer base and the support is there.”

Guarnieri has been been testing out the machines in high-traffic game centers and is enthusiastic about the player response. The machines will cost operators about $7,000, and Guarnieri bets that they’ll make their money back within a year.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.