In this photo illustration, an Instagram photo of the Facebook website app is seen on an Apple iPhone on April 9, 2012 in New York City. - 

The mobile phone app Instagram rose to fame on its filters. There's the 1970s filter, Nashville and Sierra, which give photos an artistic sheen. Now it might be time to add another one: Rage. 

Instagram released a new privacy policy on Monday, which drew the ire of many of its users. The change that users are honing in on is this: 

"You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."

The general consensus is that it gives Instagram the right to use your photo in ads on it or its parent company Facebook. 

Not so, says Instagram co-founder Kevin Stystrom in a blog post. 

"Legal documents are easy to misinterpret," Stystrom said. "To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."