Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

Gas prices, explained

Oct 18, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Corner Office from Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Why do we keep returning to video games? Simple rewards

Kai Ryssdal Dec 18, 2012
Share Now on:
HTML EMBED:
COPY

It’s just a week to Christmas, and odds are, someone on your list wants a video game.

Typically, they want the latest installment of a blockbuster franchise — Halo 4, Just Dance 4, and on and on — games whose sales equal, or even surpass, the box-office receipts of blockbuster films. This year you can add to that list Super Mario Brothers, which has sold over 40 million copies worldwide since its release back in 1985. And that’s just the original version. If you add up all the iterations of the Mario franchise, it’s more than double that.

In an attempt to understand why these games keep coming back, and why we keep buying them, we paid a visit to USC’s School of Interactive Media Division to play some games and pick the brains of Sean Bouchard, Elizabeth Swensen, and Simon Wiscombe. Sean and Elizabeth are grads of the program and they’ve returned to create games for a living. Simon is a third-year grad student.

We put the question to them: how do you design a game that’s “addictive”?

“Every game manipulates your behavior, that’s the secret of game design,” says Bouchard. “Movies express things through dialogue and images, we express things by behavior modification, really, by telling you what sorts of behaviors we will reward and what sorts of behaviors we’ll punish.”

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Check Your Balance ™️
Check Your Balance ™️
Personal finance from Marketplace. Where the economy, your personal life and money meet.

Thank you to all the donors who made our fall drive a success!

It’s Investors like you that keep Marketplace going strong!