Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Catalogs still piling it on

Amy Scott Nov 19, 2012
Share Now on:
HTML EMBED:
COPY

This week marks the semi-official start of the holiday shopping season, but chances are the catalogs have already been piling up at your house. That’s right, paper catalogs are still big business in the digital age.

The reason is pretty simple, really: “Catalogs work,” says Hamilton Davis, president of the American Catalog Mailers Association. He says about two-thirds of catalog orders are placed online, but lots of people still make their choices by flipping through glossy pages.

“The internet’s a great shopping vehicle if you know what you’re looking for, but it’s not a great browsing vehicle,” he says.

Lest you think you’re more popular with Pottery Barn and Brookstone than you used to be, catalog mailings are down — to 12.5 billion last year from 20 billion in 2006, according to industry groups.

It’s not just because of the Web. “The catalog business really started to get hit before the digital age by the increasing postal rates,” says retail analyst Stephen Platt.

Five years ago, catalog rates jumped almost 23 percent. The post office, which just reported a record annual loss, is under pressure to raise rates again next year.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.