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Marketplace Morning Report

Kansas City citizens help fund civic project with donations

Marketplace Contributor Nov 14, 2012
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CORRECTION: The article originally failed to mention that in addition to raising money by crowd-sourcing, a new taxing district has been approved in Kansas City and a vote is scheduled next month over whether to raise local sales tax. Additionally, the crowd-sourcing effort raised less than $4,000 of the $10 million goal. The text has been corrected.

After being denied a federal grant, Kansas City, MO intends to raise the money for a new streetcar system by passing around a hat. The idea is that in addition to demanding more tax to fund projects, cities ask the public to donate whatever they want, in return for rewards or perks.

That’s the theory behind Neighborly, a new civic crowdfunding start up in Kansas City, MO.

“It helps these communities pool together money from individual contributors, businesses and foundations and institutions,” says Jase Wilson, founder of Neighborly.

His idea is simple. Organizations propose a project that benefits the community. Neighborly then builds a system online allowing the public to donate directly to that project. The bigger the donation, the bigger the perk. Right now, he’s working on getting local businesses involved in raising $75 million for the new streetcar system.

But it’s not just about amassing cash. It’s about investing in communities and raising awareness of how individuals, organizations and businesses can work together to improve their areas.

Kansas City mayor, Sly James, is on board. “Neighborly has done a number of things that have found ways to engage people in the fabric of the community and make actual contributions in order to achieve very specific social or community purposes,” James says, “It’ s a brilliant idea.”

It’s brilliance lies in the visibility of the project. Instead of just paying into a vague “tax” pot, contributors invest in a tangible product.

“It allows people to pick and choose those things that are important to them and make direct investments to it,” says the mayor.

And while it might not replace the traditional revenue raising model of simple taxation, Neighborly is at aleast giving people the option to help finance their cities their way, and to truly say, “We built that.”

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