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Dissing the Disk

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There was a “did he really say that?” moment during Apple’s big show on Tuesday. Phil Schiller, the company’s head of Worldwide Marketing was on stage showing the new iMac, Apple’s flagship desktop computer. It is very thin, like you could shave with it thin. So thin that I couldn’t help but notice there was no slot for a CD or DVD drive in the thing.

“For those of you stuck in the past,” Schiller said, you can buy an external accessory to run your disks. That’s a quote: “For those of you stuck in the past.” So just to let you know, in a world where companies want us to store all our digital lives on remote corporate computers, the so-called Cloud, it seems to be the fervent hope of some senior computer folks that storage on optical disks is going the way of Victrola.

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