🖤 Donations of all sizes power our public service journalism Give Now

Cellphones for all, Microsoft drops $1.8 billion

Molly Wood Oct 15, 2012

Two numbers in tech recently struck me. Starting with $1.8 billion, Microsoft is expected to spend that kind of cash promoting its new version of Windows, launching October 26th. The company is opening extra pop-up stores in malls around the country in time for the holidays. Forbes magazine says the marketing budget for Windows 8 will be the most for any product in the history of computers

Now, another number to chew on: There are now six billion mobile phones in use in a world with seven billion people according to the International Telecommunications Union’s annual report. Big jumps in cell phone use in Brazil and parts of sub-saharan Africa are part of this. That’s six billion active cell phones — all those obsolete phones collecting dust with the thumb tacks and rubber bands in the desk drawer don’t count.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.