That fancy new Windows 8 phone can sure take great video
Nokia really wants you to believe that headline. It created it’s own video of a fun-loving couple on a bike ride using their new Lumia 920 Lumia phones. Wow, look how smooth that video is… and they’re on bikes too! One problem: the video wasn’t shot using the new phone.
… there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.
Owning up to the mistake, Nokia issued an apology for the misleading ad, which reads in part:
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
The apology was accompanied by a new, hastily shot video that really does show the new phone’s image stabilization capabilities.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.