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Codebreaker

That fancy new Windows 8 phone can sure take great video

Marc Sanchez Sep 6, 2012

Nokia really wants you to believe that headline. It created it’s own video of a fun-loving couple on a bike ride using their new Lumia 920 Lumia phones. Wow, look how smooth that video is… and they’re on bikes too! One problem: the video wasn’t shot using the new phone.

The Verge was first to point out the error:

… there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.
Owning up to the mistake, Nokia issued an apology for the misleading ad, which reads in part:
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

The apology was accompanied by a new, hastily shot video that really does show the new phone’s image stabilization capabilities.

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