It's the LAST DAY to donate and pick up any of our thank-you gifts at a discount. 🔥 Give Now!
Codebreaker

That fancy new Windows 8 phone can sure take great video

Marc Sanchez Sep 6, 2012

Nokia really wants you to believe that headline. It created it’s own video of a fun-loving couple on a bike ride using their new Lumia 920 Lumia phones. Wow, look how smooth that video is… and they’re on bikes too! One problem: the video wasn’t shot using the new phone.

The Verge was first to point out the error:

… there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.
Owning up to the mistake, Nokia issued an apology for the misleading ad, which reads in part:
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

The apology was accompanied by a new, hastily shot video that really does show the new phone’s image stabilization capabilities.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.