Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Google's 200-second quantum leap

Oct 23, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Food and Drink

As apps rise in popularity, will cookbooks fall out of favor?

Marketplace Contributor Sep 3, 2012
Share Now on:
HTML EMBED:
COPY

It’s a great time to be a foodie.

You can find celebrity chefs cooking on prime time television, cable channels dedicated to covering every possible food fad, and thousands of free recipes available with the click of a mouse. So it strikes many as odd that cookbooks sales represent a bright spot in the struggling publishing industry.

Slate’s food editor Laura Anderson is one observer who wonders if cookbooks have reached their twilight years.

“I think in a few generations people will look back at the cookbook as an item that was useful for a very specific period of time,” says Anderson. “As a popular item, they are a relatively new phenomenon. Before the 20th century, most people learned how to cook by just watching other people and just learning from other people. So I think that people will look back on it as relatively a flash in the pan in history.”

So what accounts for the 5 percent rise in sales for cookbooks over the course of the recession compared to other books?

“People I think are cooking more at home as opposed to going out because it saves them money. I think that that’s part of why people still enjoy opening a book and why they’re maybe a little resistant to bringing their tablet or iPhone into the kitchen because they feel like they’re surrounded by screens all the rest of the time and they want to just get away from it for a little bit,” says Anderson.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Check Your Balance ™️
Check Your Balance ™️
Personal finance from Marketplace. Where the economy, your personal life and money meet.
How We Survive
How We Survive
Climate change is here. Experts say we need to adapt. This series explores the role of technology in helping humanity weather the changes ahead.