Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

New campaign highlights apparel ‘Made in Los Angeles’

Jeff Tyler Aug 20, 2012
HTML EMBED:
COPY

New campaign highlights apparel ‘Made in Los Angeles’

Jeff Tyler Aug 20, 2012
HTML EMBED:
COPY

Jeff Horwich: Today, the apparel industry’s largest trade show kicks off in Vegas. And this year, the mayor of Los Angeles will be there, promoting a “Made in LA” campaign.

Here’s Marketplace’s Jeff Tyler on the surprising rise of a new American clothes-making hub.


Jeff Tyler: At this factory in downtown Los Angeles, large knitting machines transform yarn into fabric. What distinguishes this city from fashion hotspots like New York or Paris?

Pat Tabassi: We’re a great hub for the casual ‘L.A. chic’ look.

Pat Tabassi is marketing manager for Design Knit, a textile manufacturer. She says the company considered relocating to Shanghai, but decided the move would add time to their production process.

Tabassi: It’s really about efficiency. Because everyone wants to get their goods out as quickly as possible.

Los Angeles specializes in what’s known as ‘fast fashion’ — style as set by celebrities. Ilse Metchek is president of the California Fashion Association. She says L.A. designers have a moving target.

Ilse Metchek: You have 10 weeks to define what’s hot. And in 10 weeks, it’s not.

Companies based here can jump on a trend before it goes out of style.

Metchek: That’s what we’re all about. Built-in obsolescence.

From the home of built-in obsolescence, I’m Jeff Tyler for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.