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Tech company scramble (Surface edition)

Marc Sanchez Aug 15, 2012

There’s a dance that goes on prior to a big Apple announcement. The fruit company has a big media event planned for September 12, where most people speculate the next iPhone and, perhaps, a smaller, cheaper iPad will be announced. No parking baby, no parking on the dance floor.

The Twist: rumors that the new Galaxy S3 and Galaxy Note 2 will be announced at the end of this month.

Bunnyhop: Barnes & Noble cut prices on their Nook line of tablets.

… And the Madison: Engadget is reporting that Microsoft’s new Surface tablet will be priced waaaay cheaper than people were speculating:

According to an inside source, a session was held at Microsoft’s recent TechReady15 conference in which all the launch details were laid out. If things go according to the plan detailed then, the Surface for Windows RT tablet will be launching October 26th –no surprise there — at a compelling price of $199.

At that price, chances are pretty good that Microsoft will take a loss on each Surface it sells, following the Amazon model of just get ‘em in the store and they’ll buy more stuff.


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