Magazine newsstand sales fall dramatically

Jeremy Hobson and Jeff Horwich Aug 7, 2012

So a few weeks ago we reported that Vogue’s ad sales were up at their highest level since the recession. But that doesn’t mean the whole magazine industry is doing so well.

At Conde Nast alone, Vogue, Vanity Fair, Lucky and Allure all experienced double-digit declines in newsstand sales, according to new data out today from the Audit Bureau of Circulations. In the first six months of this year, magazine sales slumped 9.6 percent overall.

Here to talk with us in today’s Mid-day Extra is Amy Wicks, media reporter at a magazine I do my part to regularly pick up from the newsstand — Women’s Wear Daily.

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.