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Apple to place a big bet in Reno, possibly catch a Johnny Mathis show
As you may have noticed, Apple doesn’t do very many things small. When it goes, it tends to go big. Such is the case with a new data center the company is planning to open in Reno, Nevada, approval for which was handed down by the state of Nevada on Thursday. The company was granted $89 million in tax breaks for the center which will bring in a billion dollars investment in the region from Apple.
And what does Nevada get in exchange for the $89 million in tax breaks it’s doling out? For starters, 235 brand new tax paying jobs, plus a $400 million investment from Apple in the first four years of the facility’s operation and up to $2 billion over 30 years; $16 million to $20 million over the first 10 years in taxes; and the endorsement of a marquee tech company that could entice other companies to do business in the state.
Apple does carry a lot of prestige, which was also valued in North Carolina when Apple opened a data center there. That center, however, has engendered some controversy and some complaints from Greenpeace having to do with Apple’s energy efficiency. Apple has relied on coal but is driving toward more sustainable, eco-friendly fuels.