From our Department of A-ha! I Knew It: two-thirds of iOS apps are never downloaded
A German startup company says it has new analytics that show most apps never make it onto anyone’s actual iPhone or iPad, so while Apple can boast of hundreds of thousands of apps in its store, the business is really limited to the apps that make the best-seller lists and stay there because they’re on the best-seller lists.
“The reality is there are only a couple of thousand apps that really make some kind of downloads,” Christian Henschel, Adeven CEO, told me. “This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing.”
“If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.”
Apple has been faulted for some time over how hard it is to find apps, frustrating developers who make apps that don’t involve birds crashing into towers of green pigs that don’t look much like pigs at all.
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