Vermonters get a turn to be the mouth of the state

Marc Sanchez Jul 27, 2012

According to the latest census data, residents of Vermont have the second-oldest median age in the country, which doesn’t bode well if you’re trying to attract tourists and new residents – maple tree tapping and leaf peeping can only get you so far in this world. To attract a younger audience, the state’s  tourism department has taken to Twitter. The department is one-upping simply tweeting the Top 10 Most Awesomest Things To Do With Syrup. In an idea nicked from @Sweden, Vermont is letting its residents take control of the @ThisIsVt Twitter account for a week at a time.

The New York Times writes, “within four days, the feed had over 560 followers.” First up, Ken Millman, an advertiser who has done work for the state’s tourism department. Not a huge stretch, but not quite a shill either. He’s been pretty active. Here’s an example from yesterday: “I can’t see Russia from my back yard, but I can see @jaypeakresort. (Look beyond the third panty from the left.)” That one comes with an attached picture of what appears to be Millman’s wife’s underwear hanging on a clothesline. And if that doesn’t get people to visit a state, I don’t know what will.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.