Codebreaker

People like Google+ more than Facebook

John Moe Jul 18, 2012

Okay, back to the present (time travel is exhausting!) where a new survey indicates that people like Google+ more than they like Facebook. The American Customer Satisfaction Index says people are getting sick of the obnoxiousness of the ads on Facebook (which we also know are being clicked more often) and people are grumpy about the mandatory switch to Timelines.
From the LA Times:

Facebook’s 8% plunge to a rank 61 out of 100 in customer satisfaction sets a new record low in the social media category and puts Facebook in the bottom five of more than 230 companies measured in the ACSI. Ouch.
Meanwhile, Google+ gets a bit more than a plus one with its debut on the ACSI, scoring 78 out of 100. It tied with three-time leader Wikipedia to top the social media segment. Apparently, the absence of traditional ads and what respondents called a superior mobile product gave Google+ such a strong showing.


LinkedIn and Twitter scored barely above Facebook. It’s interesting that the companies scoring lower have more of a mandate for making money since they are at the core of their companies’ businesses. Google+ is an offshoot of a larger company that makes plenty of money elsewhere. It’s an open bar as opposed to a nightclub where you have to pay for drinks.

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