Jeff Horwich: Do you constantly ignore that pop up message telling you to update your web browser? An online retailer in Australia plans to put a kind of tax on customers who shop using outdated browsers.
Here’s Stuart Cohen from Sydney.
Stuart Cohen: Australian electronics retailer, Kogan.com, plans to charge an extra 6.8 percent to customers who shop on the site using Microsoft’s Internet Explorer 7. Company owner Ruslan Kogan came up the bizarre number by adding 0.1 percent for every month since the browser came out 68 months ago. He says it’s costing a fortune to keep the site compatible with such old technology.
Ruslan Kogan: It takes just as much time to make a page appear properly in Internet Explorer 7 as it does to make it appear in every other browser. So we’re doubling up on all our web creativity and web work.
Kogan says he’s heard from other businesses who say they may try the same thing.
Kogan: We’ve got the resources to code our website in a way that it appears properly in every other browser. But, there’s a lot of websites that haven’t even thought about Internet Explorer 7. You know, we’re improving the way that the Internet works.
Kogan says he doesn’t expect many people to actually pay the tax. His site offers links to help customers update their browser and avoid the extra charge.
In Sydney, I’m Stuart Cohen for Marketplace.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.