I know what you’re thinking: “The modern world of technology is fine and all, with our Surface tablet PCs and our Zunes and apps and surfing the webs and reading our Harry Potter books on our Kindles, but IF ONLY ADVERTISERS KNEW WHERE WE WERE AT ALL TIMES.” Good news, weirdo who thinks like that, because that’s exactly what Facebook is working on. The company has been experimenting with the option to deliver ads pertaining to local businesses while those customers are near those businesses.
“Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn Everson, Facebook’s vice president of global marketing solutions, said in a telephone interview. “We’ve had offers being tested over the last couple of months.”
It’s probably another way that Facebook is trying to make money off of mobile and thus solve the great financial conundrum facing the platform: ads bring in money but under the current model mobile can’t bring in ads.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
