Codebreaker

What’s all the Yammer-ing about?

Marc Sanchez Jun 15, 2012

The Wall Street Journal is reporting that Microsoft is going to buy the business social networking site, Yammer, for $1.2 billion. Not really a site for businesses like Nike and McDonalds  to befriend other business like GE and Pepsi – although I might check that site out for the sheer inanity of it all, Yammer lets co-workers set up social networks within an office or workplace. The idea is productivity through social means, so instead of posting an update about that great new pair of jorts you just got at Marshalls, you can post about the updates to the TPT report you’ve been working on with the guys from three floors down. Also, here’s a tip: people really don’t want to hear about your jorts.

There’s no official word on the deal, as the Journal sites its favorite source: “People Familiar With The Matter.” The article goes on to talk about the rising trend in collaborative, workplace software with programs like Dropbox, for file sharing and Base Camp, for group projects. The Journal pontificates: “Many of these newcomers are a potential threat to Microsoft, which pioneered software for work. But Yammer and many other new entrants also link into Microsoft products like Outlook email and SharePoint collaboration software and add functions to enhance these Microsoft offerings.”

And if this isn’t what Microsoft is going to announce at their press conference on Monday, chances are it’s this…

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.