Codebreaker

The Facebook ad market

Marc Sanchez Jun 14, 2012


Facebook Exchange was announced yesterday. It’s a kind of targeted advertising based on your browsing history, and the company’s latest attempt to drum up sales to make all those new shareholders happy. The idea is that companies will be willing to pay top dollar for pages that better match your interests. Big Face will auction off . Imagine if every commercial slot during the Super Bowl were auctioned off.
All Things D reports:

This is being pitched as a way for advertisers to buy Facebook ads that target you precisely, using data you’ve generated by visiting other Web sites. And for Facebook, it should be a way to improve the value of some of its inventory, because it will be able to find buyers who want to buy a specific ad, being shown to a particular user, at a certain time.

The idea isn’t exactly new. This is pretty much the same thing that Google has made its fortune. Some people are even speculating this might be, at least, a first step in a Facebook challenge against Google. As for your newsfeed, expect more “relevant” ads to come down the pike.

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