Codebreaker

The Facebook ad market

Marc Sanchez Jun 14, 2012


Facebook Exchange was announced yesterday. It’s a kind of targeted advertising based on your browsing history, and the company’s latest attempt to drum up sales to make all those new shareholders happy. The idea is that companies will be willing to pay top dollar for pages that better match your interests. Big Face will auction off . Imagine if every commercial slot during the Super Bowl were auctioned off.
All Things D reports:

This is being pitched as a way for advertisers to buy Facebook ads that target you precisely, using data you’ve generated by visiting other Web sites. And for Facebook, it should be a way to improve the value of some of its inventory, because it will be able to find buyers who want to buy a specific ad, being shown to a particular user, at a certain time.

The idea isn’t exactly new. This is pretty much the same thing that Google has made its fortune. Some people are even speculating this might be, at least, a first step in a Facebook challenge against Google. As for your newsfeed, expect more “relevant” ads to come down the pike.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.