What have you always wondered about the economy? Tell us

Twitter solves mobile ad riddle

Jeremy Hobson and David Brancaccio Jun 7, 2012
HTML EMBED:
COPY

Twitter solves mobile ad riddle

Jeremy Hobson and David Brancaccio Jun 7, 2012
HTML EMBED:
COPY

Facebook is still trading almost 30 percent below the price it went public at a few weeks ago. Investors still aren’t convinced that the company has figured out a way to make money, especially on mobile phones. But this week, Twitter’s CEO said their mobile ads are booming, already outpacing web ads and on track to keep growing.

Peter Kafka writes for All Things Digital and has been covering this mobile ad puzzle. He joined us for out mid-day extra to explain why Twitter succeeds on mobile while Facebook is stumped.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.