Twitter solves mobile ad riddle
Facebook is still trading almost 30 percent below the price it went public at a few weeks ago. Investors still aren’t convinced that the company has figured out a way to make money, especially on mobile phones. But this week, Twitter’s CEO said their mobile ads are booming, already outpacing web ads and on track to keep growing.
Peter Kafka writes for All Things Digital and has been covering this mobile ad puzzle. He joined us for out mid-day extra to explain why Twitter succeeds on mobile while Facebook is stumped.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
