Help us end the fiscal year strong. Donate by June 30. Give Now
Final Note

GM to sponsor English football club Manchester United

Kai Ryssdal May 31, 2012
HTML EMBED:
COPY
Final Note

GM to sponsor English football club Manchester United

Kai Ryssdal May 31, 2012
HTML EMBED:
COPY

This final note on the way out, more evidence GM is doing something different, marketing-wise.

We’ve already told you it dropped paid ads on Facebook. And it’s not gonna spend $4 million for a 30-second Super Bowl ad. Today: soccer.

GM said today Chevrolet is signing on as a key sponsor of the English football club Manchester United. A five-year deal, exact financial terms not disclosed. GM said it’s trying to appeal to a more global customer base.

Interestingly, the deal was announced in — no, not Detroit. Nope, not Manchester.

Shanghai.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.