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Final Note

GM to sponsor English football club Manchester United

Kai Ryssdal May 31, 2012
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Final Note

GM to sponsor English football club Manchester United

Kai Ryssdal May 31, 2012
HTML EMBED:
COPY

This final note on the way out, more evidence GM is doing something different, marketing-wise.

We’ve already told you it dropped paid ads on Facebook. And it’s not gonna spend $4 million for a 30-second Super Bowl ad. Today: soccer.

GM said today Chevrolet is signing on as a key sponsor of the English football club Manchester United. A five-year deal, exact financial terms not disclosed. GM said it’s trying to appeal to a more global customer base.

Interestingly, the deal was announced in — no, not Detroit. Nope, not Manchester.

Shanghai.

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