Codebreaker

Romney app misspells America.

John Moe May 30, 2012

 
Well, that’s just not good. The Romney campaign is seen as pretty far behind the Obama campaign in terms of online organizing and overall geek acumen. Rather than indicate a closing of the tech gap, the launch of an app yesterday only served to embarrass Team Mitt.

Mashable describes how the app works:

You take a photo, then are able to lay one of 14 “I’m With Mitt” banners over the image. The banners shout slogans such as “I’m a Mom for Mitt.” Then you can post the photo directly to Facebook or Twitter, or email it to a friend. The friend then receives a message reading: “I’m with Mitt Romney in 2012. And here’s a photo showing my support. Check it out!”

The problem is that one of the 14 options says “A Better Amercia”. Yep. Amercia. As you can imagine, all the snarky wisecrackers on Twitter employed caution, restraint, and gentle understanding and didn’t make fun of Ronmey at all.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.