Obama has a Dashboard

Marc Sanchez May 15, 2012

That’s about all his re-election campaign will admit too. Dashboard is the new social networking game that the campaign’s digital gurus hav come up with and will debut within the next couple weeks. The Guardian reports:

The hope is that it will become the election equivalent of the Facebook games CityVille and FarmVille, where online participants cooperate with their social networks to run a city or manage a farm. In this case, Dashboard’s creators hope to bring the power of the social networking right to the doorstep of the American voter.

The brains behind Dashboard have enlisted all sorts of number crunchers, advertisers, predictive modelers, and, I don’t know, a couple of LOL cats* to harness, in real-time, the power of the Internet. So when Sally from Poughkeepsie enters her stats on the campaign’s website, neighborhood volunteer organizers can immediately start tapping into Sally’s skillset. Conversely, as the Guardian notes:

The hope of Dashboard is that data acquired by volunteers from voters canvassing in Ohio will immediately be synced with that gathered by those running phonebanks in New Hampshire and with the outreach efforts of volunteers at, giving campaign bosses a real-time master view of the president’s re-election efforts throughout the country.

Dashboard is undergoing final testing by staff right now, but you can sign up to be notified when it’s live.

*So far, no cats have actually been reported as being part of the campaign

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