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Zuckerberg plays nice in new video

John Moe May 4, 2012

Facebook wants you to like it, which is what anyone trying to get your money usually wants. As the company tries to draw investors for its initial public offering, the company has released a video starring founder Mark Zuckerberg. No hoodie here, no flop sweat as in previous public moments.

Time offers some highlights:

Babies & pets. Facebook is not for just  students and other hipsters. It’s for families. And people who like to eat out. It’s the personal newspaper of our lives. Zip through scenes so cute you might feel a tear welling up as the camera pans across still shots and videos of  first-year birthday parties, a child getting tossed into a snowbank, and a dewy eyed pet in a big overstuffed chair.

Sheryl Sandberg and David Ebersman. These are the grown-ups in the frat house. Smart, but approachable. No t-shirts. Adult clothes that are more J. Crew than Armani. Again the message: the chief operating officer and chief financial officer are just like you and me. Okay, they’re brainiacs and about to become members of the 0.1%, but they don’t flaunt it. And they mix the emotional message with numbers that prove Facebook is a lovable earnings machine.



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