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Marketplace
Final Note

Dolby buys naming rights for former Kodak Theatre

Kai Ryssdal May 1, 2012
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This final note today, in which Dolby becomes the latest entrant in the ‘Can we make a corporate naming rights deal work out and not go broke in the process?’ sweepstakes.

The audio technology pioneer has signed a 20-year naming deal for what used to be called the Kodak Theatre, where the Oscars are held. No financials were released, but if history’s any guide — fingers crossed for Dolby.

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