What have you always wondered about the economy? Tell Us
Codebreaker

Books are dead. Long live books!

Marc Sanchez Apr 30, 2012


That might be the battle cry of Barnes & Noble and Microsoft, which announced a partnership this morning that will turn the Nook into its own business. It’s not quite a spin-off company yet, but that could happen down the road. As of now, according to Microsoft’s press release: “The partnership will accelerate the transition to e-reading, which is revolutionizing the way people consume, create, share and enjoy digital content.” Probably the biggest news coming out of the partnership is that a Nook reading app will be pre-loaded in all upcoming Windows 8 releases. That’s a lot of Nook.

All Things D reports: “Microsoft, which had completely ceded the ereader market to Amazon, Apple and everyone else, gets into the business for via a very small investment.” And by “very small” we’re talking $300 million, which gives Microsoft 17.6 percent ownership of the new endeavor.

Besides the Nook app on Windows 8, the deal includes Barnes & Noble’s college bookselling unit, which could prove to be huge down the road. Remember Apple’s announcement about getting into the textbook business earlier this year?

News and information you need, from a source you trust.

In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.

This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.

Stand up for independent news—become a Marketplace Investor today with a donation in any amount.