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Mid-day Update

Hybrid car buyers aren’t the most loyal

David Brancaccio and Jeremy Hobson Apr 10, 2012

Hybrid cars seem to target a specific kind of consumer — environmentally conscious, and in theory, loyal.

But a new study out seems to refute that assumption. According to a recent Polk study, two-thirds of hybrid buyers in America don’t buy another hybrid after their first one.

Here to talk with in today’s Mid-day Extra us is Brad Smith, director of loyalty management practice at Polk, who conducted the study.

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