Help power Marketplace this winter when you support the show today. Donate Now!
Mid-day Update

Hybrid car buyers aren’t the most loyal

David Brancaccio and Jeremy Hobson Apr 10, 2012

Hybrid cars seem to target a specific kind of consumer — environmentally conscious, and in theory, loyal.

But a new study out seems to refute that assumption. According to a recent Polk study, two-thirds of hybrid buyers in America don’t buy another hybrid after their first one.

Here to talk with in today’s Mid-day Extra us is Brad Smith, director of loyalty management practice at Polk, who conducted the study.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.