The first step to merger: Buying domain names?
United and Continental Airlines have completed their merger.
In fact, US Airways has hired on merger advisers — and one thing they did early on was buy up Internet domain names, like American-USAirways.com.
In today’s Mid day Extra, we ask what a company, like US Airways, has to do in preparing for a merger.
Here to talk with us is Lou Whiteman, senior writer at The Deal. While it may not be a very common move, the decision to snap up domain names could be the best way for US Airways to get noticed in a (potentially) competitive market to combine with American Airlines.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.
Flaunt your Liquid Assets.
Donate $60 to get our new mug as a