Mid-day Update

The first step to merger: Buying domain names?

Jeremy Hobson and David Brancaccio Mar 13, 2012

United and Continental Airlines have completed their merger.

Many who follow the airline industry say the next airline merger could be between US Airways and American Airlines. Back in November, American filed for bankruptcy.

In fact, US Airways has hired on merger advisers — and one thing they did early on was buy up Internet domain names, like American-USAirways.com.

In today’s Mid day Extra, we ask what a company, like US Airways, has to do in preparing for a merger.

Here to talk with us is Lou Whiteman, senior writer at The Deal. While it may not be a very common move, the decision to snap up domain names could be the best way for US Airways to get noticed in a (potentially) competitive market to combine with American Airlines.

 

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