The first step to merger: Buying domain names?
United and Continental Airlines have completed their merger.
In fact, US Airways has hired on merger advisers — and one thing they did early on was buy up Internet domain names, like American-USAirways.com.
In today’s Mid day Extra, we ask what a company, like US Airways, has to do in preparing for a merger.
Here to talk with us is Lou Whiteman, senior writer at The Deal. While it may not be a very common move, the decision to snap up domain names could be the best way for US Airways to get noticed in a (potentially) competitive market to combine with American Airlines.
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