Codebreaker

Instagram app has 27 million users, up from 15 mil in December, that’s just on iOS, Android coming soon

John Moe Mar 12, 2012
Codebreaker

Instagram app has 27 million users, up from 15 mil in December, that’s just on iOS, Android coming soon

John Moe Mar 12, 2012


A panel in Austin over the weekend reached hazardous levels of hipsterdom: it was at SXSWi AND it featured the CEO of Instagram, Kevin Systrom. If you had added a little porkpie hat and a fatigued expression, a hipster blackhole would have formed, sucking all hipness into it. I digress.

Systrom said that the social app for Instagram now has 27 million registered users, which is up from 15 million in December. It’s the new Pinterest! Or something! Actually, what this tells me is that the era of word-based social networking is over, at least a little. Pinterest and Instagram are all about images. In Instagram’s case, images taken with special filters and effects that are supposed to make the shot look very artsy and beautiful, although when I see those shots any more lately, I just think, “Hm. Instagram.”
Systrom also waved around what he said was an impending Android version although he said it’s not quite ready for a demo yet.
So keep an eye on Instagram if you want to spot a fast rising social company. And if possible, put a sort of over-saturated and grainy filter on that eye first.

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