Generation C. You heard me.

John Moe Feb 24, 2012

I’ll admit my bias upfront. Whenever I see a generation of people characterized using only a letter, I get prohibitively dubious. People are people, you know, and have disparate interests and tendencies. But I’ll report the news here even while I ridicule it,
Nielsen is out with a new report on people and how online they are. I read about the report online, where evidently my letter of generation (X) spends a lot of time.

From USA Today:

– The Internet generation is living up to its billing. Those ages 18-34, dubbed “Generation C” by Nielsen because they are constantly connected, make up 23% of the U.S. population but account for 39% of smartphone owners and 33% of tablet owners.
– Generation X slightly nudges out the younger Gen C netizens on social networks, blogs and online video. Those ages 35-49 make up 28% of social networks and blog visitors and online video watchers, while the 18-34 age group comes in next, making up 27%.

Also, men and women are 50-50 on smartphone ownership, men own slightly more tablets, and women spend more time on social networks.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.