Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.
Generation C. You heard me.
I’ll admit my bias upfront. Whenever I see a generation of people characterized using only a letter, I get prohibitively dubious. People are people, you know, and have disparate interests and tendencies. But I’ll report the news here even while I ridicule it,
Nielsen is out with a new report on people and how online they are. I read about the report online, where evidently my letter of generation (X) spends a lot of time.
– The Internet generation is living up to its billing. Those ages 18-34, dubbed “Generation C” by Nielsen because they are constantly connected, make up 23% of the U.S. population but account for 39% of smartphone owners and 33% of tablet owners.
– Generation X slightly nudges out the younger Gen C netizens on social networks, blogs and online video. Those ages 35-49 make up 28% of social networks and blog visitors and online video watchers, while the 18-34 age group comes in next, making up 27%.
Also, men and women are 50-50 on smartphone ownership, men own slightly more tablets, and women spend more time on social networks.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.