What have you always wondered about the economy? Tell us
Codebreaker

Sony: Downgraded, down-hearted… but also down with Dick Tracy.

Jeff Horwich Feb 9, 2012

The long-time king of consumer electronics is listing like the Costa Concordia. The foreign CEO who was supposed to right the ship is gone; today, S&P downgrades its debt into the BBB’s. Ouchy.

The company known for innovation and quality (how long ago it seems, but they won the Blu-ray, HD-DVD war, remember?) has found itself playing the commodity game, with prices on TVs, Blu-ray players, and game systems in a race to the bottom. Their content-networking notions — tying Sony’s vast video, music and other entertainment holdings together with its devices — haven’t turned into the moneymaker they’d hoped.

There’s a new CEO in town. What’ll he have to do to return Sony to any kind of glory? Maybe, just maybe, the company can be saved by finally delivering on the tech industry’s Dick Tracy-ish Holy Grail: the perfect cyber-watch. Like a smartphone on your wrist. Don’t you need one of those?

It’s not here yet, but you can get ready by practicing your pinch-and-zoom skills on a Wheat Thin.

News and information you need, from a source you trust.

In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.

This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.

Stand up for independent news—become a Marketplace Investor today with a donation in any amount.