Codebreaker

Microsoft tries to capitalize on Google’s privacy issues

John Moe Feb 1, 2012


Some people are upset about Google’s new privacy policy that essentially links all your information from all the Google products together to form your advertising profile. That story is kind of last week but it’s beginning to be more top of mind for Google users who maybe don’t follow tech news but do notice the new terms of service pop up when they go online. Never one to miss an opportunity in a somewhat tardy fashion (ahem, phones, tablets), Microsoft is running new ads presenting itself as a Google alternative.

From Bloomberg:

“Every data point Google collects and connects to you increases how valuable you are to an advertiser,” Microsoft says in the first ad of the new campaign.
The ad also tells readers that “if these changes rub you the wrong way, please consider using our portfolio of award- winning products and services.” It then lists the Hotmail e- mail service, Bing search engine, Office 365 for online word- processing and spreadsheets, and the Internet Explorer browser.

Hotmail!

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.