NBC is streaming the Super Bowl as a second screen
Interesting comments from NBC regarding the network’s streaming of the Super Bowl. As we’ve told you before, this is the first year a network has offered free live streaming of the game. But there figures to be way fewer eyeballs on laptops than there will be eyeballs on big screen TVs and as a result the ads online won’t bring in even a shred of the revenue that the big commercials do. So why bother?
Turns out NBC figures the small screen will be a supplement to the big screen, the sports equivalent of opening your laptop to IMDB.com when you’re watching a movie. So the webcast will have extra camera angles, the ability to rewatch TV commercials, probably a bunch of stats and replays. So that way NBC gets paid for TV commercials and web commercials.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.