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Codebreaker

NBC is streaming the Super Bowl as a second screen

John Moe Jan 31, 2012


Interesting comments from NBC regarding the network’s streaming of the Super Bowl. As we’ve told you before, this is the first year a network has offered free live streaming of the game. But there figures to be way fewer eyeballs on laptops than there will be eyeballs on big screen TVs and as a result the ads online won’t bring in even a shred of the revenue that the big commercials do. So why bother?

Turns out NBC figures the small screen will be a supplement to the big screen, the sports equivalent of opening your laptop to IMDB.com when you’re watching a movie. So the webcast will have extra camera angles, the ability to rewatch TV commercials, probably a bunch of stats and replays. So that way NBC gets paid for TV commercials and web commercials.

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