🖤 Donations of all sizes power our public service journalism Give Now
Codebreaker

McDonald’s Twitter campaign goes horribly and predictably wrong

John Moe Jan 24, 2012

Okay, let’s see if you’re smarter than whoever is running social media marketing for McDonald’s. Consider this idea: you encourage people on Twitter to tell their favorite positive stories about their experiences eating at McDonald’s using the hashtag #McDStories, because everyone on Twitter will really want to help you out and be totally nice about it.

See the problem there? McDonald’s didn’t and tried to launch that campaign. The tag took off and got really popular, alright, but only with people being intensely and sometimes hilariously negative.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.