For marketers this year, the Consumer Electronics Show is the place to be. Here, people sample a 3M Touch Systems 46-inch PCT-display at CES Unveiled.
For marketers this year, the Consumer Electronics Show is the place to be. Here, people sample a 3M Touch Systems 46-inch PCT-display at CES Unveiled. - 

Steve Chiotakis: We're thick into the 2012 Consumer Electronics Show in Las Vegas, a show that prides itself on all the cutting-edge gadgets on display. But CES is also about advertising, and one of the major venues for advertisers is smartphone apps.

Marketplace's Jennifer Collins reports.

Jennifer Collins: So you’re playing "Angry Birds."

"Angry Birds" music: Wee!

And an ad for ringtones pops up. Rovio, the company that makes "Angry Birds," says its games deliver 10 billion ad views a month. Apple says the average iPhone user spends more than an hour a day using apps. That could be one reason why advertising on mobile devices like smartphones is expected to surpass $2 billion this year.

Chad Stoller: The app landscape is becoming more and more attractive to advertisers.

Chad Stoller is a managing partner with IPG Media Lab.

Stoller: Now the challenge with that is, is finding the right apps.

That not as easy as it sounds. Apps have broad ranges of users and advertisers are still figuring out who’s downloading what. At CES this year, thousands advertisers and marketers are swarming the floor.

Curt Hecht leads digital innovation and tech for advertising group VivaKi.

Curt Hecht: I saw tons of agency people boarding the planes to come here just like they would to Cannes or AdWeek. That’s what this event has become.

So VivaKi and other agencies are trying to bring advertisers and tech companies together -- even though they don’t always speak the same language. Vivaki is organizing…

Hecht: Something called speed-dating.

Where big advertisers like Procter & Gamble, Nestle and Citibank sit down with lots of startups who have just a few minutes to make their pitches before everyone heads back to the floor to see the next in a long line of game changing do-dads.

I’m Jennifer Collins for Marketplace.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.