Mid-day Extra: Will Zynga help save the tech IPO?

Jeremy Hobson Dec 12, 2011

This could be the best week for initial public offerings in nine months, thanks in part Zynga.

The online gaming company is the largest maker of games on Facebook, and hopes to raise as much as $1 billion when it begins selling stock this week.

In today’s Mid-day Extra, we ask: can Zynga help bring back the tech IPO?

For a little insight, we went to gaming expert Dan Hsu, editor of Bitmob.com. Hi Dan.

He says that even he has gotten addicted at times to the company’s games like FarmVille, but that so many of them are so simliar that customers may soon suffer from fatigue.

Still, the brand is a bit stronger than another tech company that recently had its IPO — Groupon, whose business model is pretty easy to copy.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.